T-CETRA’s proprietary platform, VIDAPAY, serves as the gateway for strategic partners to quickly deploy and highlight multiple products and services to millions of cash preferred customers through a unified point of sale. Until now, the un/derbanked market has been notoriously difficult to penetrate for Tier 1 wireless carriers and other service providers.

A gap emerged when addressing the needs of the underbanked market, and their neighborhood retailers, who had too many varied points of sale. This gap was bridged by T-CETRA. The VIDAPAY solution has unified the points of sale at independent retailers serving nearly 84.8 million un/derbanked individuals. For T-CETRA’s strategic partners, this has essentially turned 10,000 independent retailers into one, single, unified sales channel, with one single, common point of sale solution. Regardless of the sector (from wireless to transportation to online marketplace, etc.) the solution to address the gap is the same.

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Infographic of VIDAPAY statistics for wireless


T-CETRA pioneered the support of wireless carriers and mobile virtual network operators (MNVO) that were attempting to penetrate the U.S. prepaid wireless market.

T-CETRA has normalized the relationship between the enterprise wireless carrier and the neighborhood prepaid wireless store, reaching niche markets that were previously deemed by carriers and MVNO’s as too difficult to reach. Our solutions tap into the last frontier for wireless business potential. T-CETRA has helped industry giants, such as Verizon and TracFone, open a channel that was previously difficult (if not impossible) to enter by standardizing the cash to cashless transaction framework.

TracFone Logo
Wireless merchant working on a laptop - blue
Verizon logo

What really differentiates T-CETRA from other TSP’s is our deep understanding of what drives sales and our ability to deploy products and services quickly and efficiently. We can apply the right combination of leading technology solutions and savvy marketing tactics to not only process payments but to grow partners’ businesses.

Additionally, T-CETRA excels in helping partners increase sales through its proprietary promotion and incentivized commission engine. This end-to-end module evaluates the wireless sales process holistically and in real-time.

T-CETRA helps carriers and MVNO’s gain the needed visibility and control to the products and services for the right customer at the right time.