Online shopping sales are projected to increase from 1.3 trillion in 2014 to 4.9 trillion in 2021 (Statista, 2019) — a threefold growth over seven years for this sector. As the banked migrate more and more to the online marketplace for their basic and premium shopping needs, the underbanked are essentially denied access to the exact same online products, services, and digital content.
T-CETRA has partnered with industry leaders Amazon and Google to return this access back to cash-preferred online shoppers—those who are unable to use credit cards to make online purchases. This opens a completely new channel for online retailers, increasing their sales, and creating millions of new customers.
T-CETRA enables Google Play to connect with cash-based Android users who are unable to use credit cards to pay for Google Play games and apps. Users are able to safely load funds in real-time onto their Google Play wallet with cash using the VIDAPAY portal.
36% of all online shopping customers report a package stolen after delivery. Together with Amazon, T-CETRA is working to make online shopping more accessible by providing a secure package drop off location in underserved communities. As a bonus for our retail partners, the Amazon Hub Locker increases traffic and provides an opportunity to drive additional sales by better serving their current customers and attracting new ones. For Amazon, T-CETRA was able to help target retail real estate in edge markets and expand Amazon Cash’s retail presence.
Since 2018, T-CETRA has fine-tuned the Amazon Cash program to support the cash-based end user and successfully expanded Amazon’s market share to the cash preferred customer. An Amazon customer only needs to associate a mobile number to their Amazon account and T-CETRA processes the rest. An Amazon Cash account balance, powered by T-CETRA’s secure transactional framework, can be used to shop for millions of physical products and digital content sold on Amazon.com. As an added perk, Amazon Cash customers can join and pay for their Amazon Prime paid subscription program using their Amazon Cash account with either yearly or monthly installments.
The entire process is intuitive, executed in real-time, and carries no fees.