T-CETRA converts cash payments into secure, cashless transactions for 10,000 retail locations that primarily serve underserved customers. These dedicated retailers have solidified their reputation as fixtures in their local communities based on trust and reliability.
T-CETRA’s VIDAPAY solution ensures an intuitive, secure, convenient, and robust B2B experience for these small retailers. VIDAPAY gives T-CETRA’s retail partners a comprehensive, complete tool that helps them effectively better serve their customers as well as increase revenue.
This cash to cashless payment transaction is an assisted sale operational model reliant on the bond that is typically formed when the customer patronizes a small, independently owned, neighborhood retailer.
Big Box retailers do not employ this assisted sale operational model. Despite multiple locations, big box retailers operate as one business. While each individual, independent retail location uses a different operational model, process, and, at times, even language, T-CETRA has essentially unified 10,000+ points of sale.